Viewers embrace Tour de France Femmes as French tally alone nears 20 million

If there was ever any doubt about whether or not women’s cycling could attract widespread audience interest, the official viewer numbers released by the Tour de France Femmes with Zwift on Wednesday have categorically laid them to rest. The finale alone, where Dutch rider Annemiek van Vleuten (Movistar) took victory atop La Super Blanche des Belles Filles, was watched by more than five million French viewers.

In total there were nearly 20 million viewers in France across the eight days of racing, with an average per stage of 2.25 million on France 2 and France 3 delivering an audience share of 26.4%, according to official Tour de France Femmes figures.

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