This Week’s Most Interesting Sports Business Stories

In this week’s SportsMoney Playbook: Why food waste will soon be powering race cars, an impending sale in French soccer, and Minor League Baseball’s new financial landscape. Plus: The first college athlete with Down syndrome to sign an NIL deal.

Baseball

A year ago, Minor League Baseball underwent a series of changes to generate more revenue. An expert weighs in on the new financial landscape.

Auto Racing

Shell will replace soon Speedway as the official fuel partner of IndyCar—and it’s bringing renewable race fuel made from food waste.

With three wins already, Trackhouse Racing has been the surprise team of the Nascar season. Owners Justin Marks and Pitbull want to disrupt the sport even further.

Pro Football

Jimmy and Dee Haslam spoke with us about the past and future of their sports ownership group, including the Browns‘ he gambled Deshaun Watson.

Basketball

To restore the glory of New York City grassroots basketball, a pair of entrepreneurs will rely on a flashy new facility and help from advisors like Carmelo Anthony, JJ Redick and Kenny Smith.

College Sports

Bumble signed 50 female college athletes to NIL deals to celebrate the 50th anniversary of Title IX. The law has created plenty of new opportunities for female athletes, but there have also been unintended downsides for women in and out of sports.

Caden Coxthe first person with Down syndrome to play and score in a college football game, is now the first college athlete with Down syndrome to sign an NIL deal.

Cricket

Three spots on the all-powerful International Cricket Council are up for election, and the competition is fierce as the sport grapples with a number of pressing issues.

Sports Business

Sports teams are turning to wearable tracking technology to gather data on their athletes. Catapult CEO Will Lopes explains how the company extracts useful insights out of mountains of data.

A tech company that measures and analyzes muscle data for athletes has raised $6 million in a Series A funding round.


Featured Story

Said Chabane Is Poised To Reap A Huge Profit On The Sale Of France’s Angers SCO

Soccer team ownership is a high-risk, high-reward business. For those who can score promotion to a higher league, like the owner of France’s Angers SCO, the potential payday is outstanding. See how Said Chabane is set to make a 49x return on his investment.


Hot Reads


Upon Further Review

It may be the offseason, but the competition between Real Madrid and Barcelona continues to burn. As the clubs rejigger their rosters, they are battling both for supremacy in Spain’s La Liga and for the top spot on our list of the world’s most valuable soccer teams. Who’s No. 1 this year? Check out the full ranking.


The Last Word

“I woke up pinching myself, like, ‘Yo, this is insane.’” — Ral Agada

They didn’t have any acting experience, but brothers Ral and Uche Agada answered an open casting call and were eventually chosen to star in a new Disney+ movie about the Antetokounmpo brothers. “This acting thing, it’s like a bug,” Ral Agada says. “It’s really fun. You just want to continue doing it and learning.” See why they were perfect for the roles.


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