Premier League club Southampton FC is entering the world of digital collectable art with the launch of its own non-fungible tokens (NFTs). To celebrate the launch of its 2022/23 playing kits, Southampton FC and kit partner hummel will be launching three unique NFTs. In doing so, the club has become the first-ever Premier League club to launch an NFT of its kit designs.

Fans will be invited to bid for the NFTs in an auction via OpenSea, the world’s first and largest web3 marketplace for NFTs. The home kit NFT will be going up for auction from 29th June, with the away and third kit launching in the coming weeks and will conclude in August. The recipient of each NFT will also receive a bonus of the first off-the-line matching physical shirt.

“As a club, we have always looked for new and innovative ways to push the boundaries and to connect with our fans. This season is no different and our kit is all about being bold and brave. With this in mind, we wanted to create three unique NFTs that will be collectable items for our fans”Said Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club.

The governing body for cycling in Wales, Welsh Cycling, has selected digital sports consultancy PT SportSuite as its digital partner for the Commonwealth Games and beyond. Welsh Cycling will collaborate with the PT Engagement Team to activate a number of digital community initiatives in the lead up to Games in Birmingham in July.

The partnership will see the establishment of two branded community portals that will ask fans and riders to respond to incentivised challenges – with the end goal of creating a source of unique, behind-the-scenes, community-generated content, while providing more value for their commercial partners via branded fan campaigns.

PT SportSuite CEO Rich Cheary commented, “We believe in establishing digital sports communities and bridging the game between fans, athletes and sponsors. Welsh Cycling’s digital engagement objectives for the Commonwealth Games team aligns with the PT Engagement team’s focus and unique UGC platform modules. We’re excited to see what our partnership can achieve around athlete and fan engagement campaigns as we head towards the Games. ”

British Cycling has announced the launch of two new funding schemes, worth a total of £ 45,000, to support event organizers in England and rebuild participation levels following the disruption of the Covid-19 pandemic.

The funds, which are being supported by Sport England’s Sector Renewal program, will enable organizers of national, regional, and entry-level events to bid for funding to support event delivery, with a particular focus on events targeted at youth and junior riders, for -cyclists, women and girls and diverse ethnic communities. The two fund are named the Covid Recovery Fund, and the Entry-Level Events Fund.

UK-based content studio COPA90 has appointed former Plum Pictures Head of Development Dan Lewis as the Creative Director of the newly formed COPA90 Studios and announce a strategic partnership with award winning documentary film maker Evan Rosenfeld.

Dan Lewis joins COPA90 Chief Operating Officer and co-founder Ross Whittow-Williams as part of the team heading up the new business unit with Whittow-Williams taking on operational and strategic responsibility.

Lewis’ experience spans the world of entertainment, unscripted and sport and spent 12 years at Plum Pictures, creating Nat Geo’s epic Race to the Center of the Earth and James May: The Reassembler along with an up-and-coming Channel 4 Digital comedy format series and a luxury property travel show for Paramount +.

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